ambitious_wench: (Default)
[personal profile] ambitious_wench
I don't watch television. I gave up being trying to be entertained long ago, and I find that the dumbing-down of information in what passes for "news" too insulting.

I remember laughing uproariously at Lucy when she cut up her carpet while trying to make a dress. I remember wondering if there was life on other worlds as I watched first Kirk, then Picard, then Janeway trek amongst the stars. I remember when "Gone with the Wind" was aired for the first time on cable television, and watching "The Wizard of Oz" was an annual event.

But gradually, I found little to be amused, entertained, challenged or informed by. Books became my passion. Like Captain OG Readmore would eventually say "Read a book, and turn on the TV in your mind!"

Now on the net, I have so much to see and read-- and then along comes this spectacular bit of television: A Honda car ad that is a masterpiece of art and engineering, math and aesthetics. Is it real? Or is it computer generated? According to this article in the British Daily Telegraph, it is real.

From that article comes this explaination for the three tires that seemingly roll uphill:

At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work.

Utter silence, a check that the lighting is just right, and "action!". Scores of grown men hold their breath as the cameras roll. An oil can is tipped and glugs just enough of its contents on to a shelf that has been weighted with a Honda flywheel. Some valve springs roll into the oil and are slowed to a pace perfect to make them drop into a cylinder head assembly.


I can't help but think of Jazz Masterson's disappointment in a movie he recently saw. Here is all the care and precision that movie lacked. This one ad took 606 takes to get right. The ad campaign supposedly cost £6 million. For us USAnians, that's roughly $12 million.

You'll find yourself holding your breath. It is a thing of beauty. And yes, it requires Flash6. (Sorry, Malloc1024 and Panacea!)

My favorite bits: the sound the tailpipe makes as it swings in a circle, and the wiper-blade robot scuttling backwards away from the water spray.

I want to thank Jeff for sharing this.

*plaintive look*

Date: 2003-05-03 09:03 am (UTC)
From: [identity profile] deor.livejournal.com
Is there a downloadable version? When I try to watch the Flash online via dial-up, it shows a few seconds, pauses for several seconds, shows a few seconds, pauses... etc. Very frustrating.

Re: *plaintive look*

Date: 2003-05-04 03:13 pm (UTC)
From: [identity profile] ambitious-wench.livejournal.com
check your browser's temp files for it after it plays through once.

Just a thought.

Edie

Date: 2003-05-03 04:39 pm (UTC)
From: [identity profile] theonementat.livejournal.com
Nice commercial and all, but if I have to go through that every morning just to start the car, I think I'll stick with Ford.

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